The Next Big Thing?
I am trying to figure out the next "big" thing in design. Who isn't. However, I did recently read an article in my new EETimes by Chappell Brown entitled "Next Big Thing
May Be Process, Not a Product" (ElectronicEngineering Times, October 31, 2005) which got me thinking about not only the information technology (IT) industry but conversely, how that notion applies to the design industry as well.
In the engineering and technology world, the big buzzword is "disruptive technologies."
Information technology relies on new ways to build semiconductors that do not simply take existing technology further in a linear fashion but rather, as Paul Horn, the current director of research at IBM points out in Brown's article, "are scaled out vs. scaled up."
How does the esoteric (in terms of the typical designer's mind) notion of scaled out quantum mechanical tunneling affect the simple idea of custom design? Or more succinctly, the business of design?
I would venture to say that the design process is going through a similar migration from that of the designer offering "the best solution" to one of selling the client the design process or the "why" and "how" of the design problem as opposed to the "what" of the problem. Simply stated: Designers need to transition themselves out of the role of reactive problem solver and into the role of active solution integrator. I know, that all sound like a bunch of hyper-business strategy crap spewn from the mouth of some douche-bag consultant but think about it. Could you improve your services to the client by showing them how to design rather than just telling them what to design? As a designer, are you comfortable with the idea of giving up some of your so-called "trade secrets" in order to bring more long-term value to a project.
Like I said, I am just trying to figure out what comes next for this over-competitive industry we work in. Are you not just sick of competing on price only? It is killing the creativity of this biz if you ask me.

