The Lumasite© Crowd…
It is time again for my bi-monthly diatribe and mass-ridicule of the fresh-faced architects and designers who are just now searching Google and Yahoo for anything “Lumasite.”
Once again, the amount of web hits I get from so-called creatives searching in vein for hope in using this burned-out trend of a design idea and are wandering the internet aimlessly looking for any information on this overused crap that keeps raising its cheap face in the world of architectural products simply amazes me.
Architects and Designers: Beware the simplistic solutions you seek in using materials so over-exposed and trend-dead that you risk irreparable damage to your fledgling careers as you rely on four-year old ideas and concepts that continue to live on in dusty, outmoded design magazines and coffee table books that have littered your design studios since your first years in college.
Your misplaced sense of innovative creativity has somehow duped you into a dream-like state of delusion that corrupts your logical and educated experience in original thought. You have been seduced by projects that have come years before your time and, through the magic of marketing and luscious photography, are insipidly seeping under the back door of better judgment and mutating into a virus of mediocrity and complacency. You have been reduced to copying what someone else has done. You have become the enemy of design. You are what you hate.
As you admit to yourself that you have forgone the ideals and imagination that led you into the design world to begin with, you will catch yourself relying on the past for the future of your own creativity: a dangerous and career-ending position to be in. As other creative innovators mockingly ridicule your choices in design materials behind your back, you will lie to yourself in order to preserve your own destiny. Your updated portfolio of projects will show a history of regression; there will be presented, for all to see, a narrative timeline of your professional undoing. Your demise as a creator will lead to serious mental and physical collapse that will be witnessed by clients and family alike.
Your choice is clear. Quit looking for ideas and materials that have come and gone before your time. You must resist the temptation to emulate the work of others – passing it off as your own – and the laziness of specifying a look that no longer has meaning in the semiotics of modern design. Seek truth in finding other solutions to your client’s problems and make the conscious decision that, as 2005 begins, you will destroy the 5 or 7 year-old design references you keep dragging out and pouring over. It is time for an extreme makeover of your ideas. Restore your dignity now!

