AutoRun

Create a plain ascii text file named autorun.inf. Place the file on the root
directory of the CD. The file should have the following lines replace
whatever.exe with your projector name)

[autorun]
open=whatever.exe

If you want the drive to display a custom icon for the CD, add another line to
the file like so:

[autorun]
open=whatever.exe
icon=whatever.ico